Overview

This course will teach you how to leverage social media platforms like Facebook, YouTube, TikTok and more for your digital marketing objectives.
You will discover the best practices and techniques for each platform, how to optimize and craft your content, how to track and evaluate your performance, and how to avoid common mistakes and challenges. After completing this course, you will be able to design and implement a successful social media marketing campaign for your business.

Outcome

Can create your own product or personal page for brand aware
Can plan and build your social media marketing campaign
Can decide to use zero cost or paid social media marketing

Course modules

1. Introduction to Social Media Marketing
2. Social Media Platforms and Tools
3. Social Media Content Creation and Curation
4. Social Media Engagement and Community Building
5. Social Media Strategy and Plan
6. Social Media Campaigns and Promotions